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How the creative arts is relevant for all future industries

Mon 29 Jul 2019 < Back to listing

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With employment in the arts industries growing four times faster than other sectors, training in the creative arts is a gateway for some of the most exciting, glamorous and well-paid career paths. However, having an arts degree doesn’t just limit you to creative arts jobs.

Britain’s creative industries are booming, with the Digital, Culture and Media sectors worth around £286 billion, according to Gov.uk [1]. With employment in the arts industries growing four times faster than other sectors [2], training in the creative arts is a gateway for some of the most exciting, glamorous and well-paid career paths. However, having an arts degree doesn’t just limit you to creative arts jobs. There are many industries where you will be able to apply your skills and experience. From nurturing your ability to analyse abstract concepts to out-of-the-box problem solving, there are so many different ways that the left side of the brain is critical in modern business [3].  

Whether you decide to work in your chosen field, in an area similar to your desired occupation, or you prefer to keep career options open, creative degrees are future-proof and can help you succeed in every job [4]. Here are some ways you can transfer your skills for just about any role:

Creative concepts and ideas generation 

It doesn’t matter what industry you’re in. Every organisation needs ideas people to drive their business forward. In the advertising and marketing industries, creativity is one of the most desirable skills employees can have [5]. It’s something that can’t be taught or trained (although it can be nurtured), making it a valuable asset when applying for work or negotiating salaries.

But it’s not just creative agencies that need ideas people. As the modern business landscape evolves to be more inclusive of workers, it’s important for everyone to have input when it comes to product and service development, and to drive better outcomes in the workplace [6].

Sales and marketing

When it comes to engaging customers, sales and marketing departments need to create effective campaigns. This often requires blue sky thinking, and in order to improve products or services for the end user, the ability to innovate is vital [7].

From fun guerilla marketing ideas to creative collaborations with other brands and partners, there are so many ways that visionary thinkers can excel in this industry.

Project management

Creativity is also an important skill for project management. The ability to, research, conceptualise and manage projects through creative and visual ways is something that more and more organisations are looking for [8]. Teams often deal with multiple stakeholders and work with various external agencies, so being able to solve problems inventively and inspire creativity is essential.

People management skills

Another important skill that comes from creative training is the ability to translate ideas into words, pictures or artistic interpretations that others can relate to [9]. Education for creative arts jobs is all about finding ways to connect with others in interesting, abstract and emotive ways. As a result, arts students are often excellent at communication and are emotionally intelligent individuals.

This places creative arts graduates in a good position for people-centric roles. For instance, working in HR, recruitment, or as a team leader is a great way to nurture your social skills.

Find out more about our BA Fashion course, Graphics and Illustration undergraduate courses, Drama and Dance degrees, or our two week summer courses if you are interested in pursuing a career in the creative industry.

Cambridge School of Visual & Performing Arts also offers a range of courses for UK and international students, with progression onto other worldwide study locations after a foundation programme.

 

References:

[1] Britain’s creative industries break the £100 billion barrier – Gov.uk

[2] Tables 20: Employment by Creative Industries sub-sector – Gov.uk

[3] Future graduates will need creativity and empathy – not just technical skills – The Guardian

[4] Why Creativity Isn’t Just Important for ‘Creative’ Jobs – Hays Recruitment

[5] Why Is Creativity Important to Employers? – Education Scotland

[6] The Future of Work is Creative Collaboration – Forbes

[7] 80% of marketers agree innovation is important – Venture Beat

[8] Unleashing the project genie (creativity for project managers) – PMI

[9] Role of Creative Thinking as an Imperative Tool in Communication at Workplace – Allied Business Academies



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