What to Expect
At the start, a series of set projects will refine essential design and image production skills. These practical projects will build confidence in both traditional and digital skills at the same time as developing an informed awareness of the new technologies, experiential platforms and evolving spaces in which images are used to create and communicate contemporary fashion and its brand identities.
These practical projects are supported by lectures and seminars that build core knowledge of the key principles and contemporary strategies of visual branding, marketing and promotion as well as trend prediction and analysis, social media and digital influencers.
Through lectures with our MA Fashion: Design students you will explore historical and contemporary case studies at the cutting edge of fashion media, film and communication, firing your imagination and developing an understanding of the importance of the still and moving fashion ‘image’ in digital and post-digital culture. Previous exhibition visits have included Balenciaga: Shaping Fashion at the Victoria & Albert Museum; T-Shirt: Cult – Culture – Subversion at the Fashion & Textiles Museum, and Fear & Loveat London’s new Design Museum—as well as an exclusive curator’s tour of Molly Goddard’s What I Like at the NOW Gallery, organised as part of our partnership with Hearst Magazines UK.
As you are immersed in the subject, you will find new sources of inspiration, taking risks to explore exciting new directions for your image-making practice.
At the same time, working alongside artists, designers and visual communicators across our MA programmes you will develop the research skills at the heart of innovative visual practices. Shared inter-disciplinary modules question the ways that globalisation, new technologies and disruptive strategies are driving contemporary practices of art and design. In our international community, you will think what it means to be a responsible future creative and global citizen of the 21stcentury, with the insight and self-awareness to locate your own emerging practice within the ethical, technological and globalised contexts relevant to you.
You will go on to apply your expertise to a variety of individual or collaborative projects, campaigns, live events or digital experiences that engage you with real-world situations: real clients, real spaces, real users and communities. By responding to industry or live briefs you will build confidence and resilience, and produce a dynamic body of work that is created in active dialogue with the demands and challenges of the fast-paced world of fashion.
Supported by our multi-disciplinary staff team, you have opportunities to experiment in different areas, building the flexible skillset required in the field of fashion branding and communication—essential for success in this multi-disciplinary industry. You can develop new skills in illustration and fashion graphics, art direction, corporate branding, editorial (print and digital), styling, photography, animation, video and moving image in order to find your unique signature style and approach. What’s more, as we are located in one of the most dynamic and future-facing cities in the UK, we can support you to find collaborators in industry, technology or academic research if you want to explore new trends in interactive digital media, virtual or augmented reality and experience.
The course offers opportunities for work experience, and our collaboration with industry partners including Hearst Magazines UK sets our programme apart. This insight is supported by live industry-set projects and live briefs, as well as our programme of Visiting Lecturers who include innovative professionals working in fashion illustration, high-street fashion brand management and creative direction, and fashion magazines with talks by leading influencers such as Tom Meredith, Creative Director and Anne-Marie Curtis, Editor-in-Chief of ELLE.