What to Expect
This contemporary, creative yet career-focused programme is designed to develop the skills, innovation and vision necessary for the fast-moving world of fashion branding and communications. Over the three years you will develop as a versatile, idea-driven individual, with a strong sense of personal direction equipped with the practical skills ready to operate within both the commercial and conceptual realms of fashion. You will explore fashion branding, art direction, photography, film and styling alongside fashion PR and event management, gaining an awareness of both online and experiential marketing techniques.
Students will emerge with a clear, concise portfolio, a wide range of skills and a dynamic body of work which demonstrates awareness of fashion and the cultural environment they will be entering.
Based within the vibrant Fashion Department, you will also have access to a program of exceptional visiting lecturers including stylists, creative directors, photographers, milliners, textile and pattern specialists, surface decoration experts and catwalk designers. Entrepreneurial activity and collaboration within the department is encouraged and some modules such as contextual studies and professional portfolio are shared across the two courses.
This year is a practical and creative introduction to the subject and explores visual communications, including layouts and image, art direction with styling and photography and content curation with digital and print media. You will also be introduced to fashion promotion, PR and fashion branding all within a global, contemporary context.
Second year students will progress to more challenging projects that advance skills learnt in year one and allow for preparation for their final year specialisms. This could include pop-up events, look book creation, online promotional activity and printed outputs. You will also learn professional strategies such as the creation of self-promotional materials and the positioning of your personal practice within the fashion world.
The final year will focus on your own areas of interest and you will start orientating yourself towards the world of work. Final year specialisms will vary from digital and experiential campaign creation, event management, brand strategies and new product launches to production of trend and colour books, branded look-books, magazines and publications.